I’m currently evaluating ad networks for scaling campaigns, but I’m running into a challenge: some networks claim massive reach, yet the engagement and conversion rates seem inconsistent depending on the niche. How do you usually weigh overall reach versus niche targeting when picking a network? Is it better to go broad early on or focus on highly specific audiences even if it limits volume?
Choosing the right ad network can make or break your scaling phase. Instead of relying on outdated “top 5” lists, I smartlinks glossary as a reference point. It outlines major players and what they’re known for. Having that overview makes it easier to match your offer type with the right traffic ecosystem.
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