We started a club 12 months ago; to be perfectly honest without FB we'd have struggled.
I hate it on a personal level, I use twitter massively for work and LOVE it, just cannot get on with FB...BUT it's reach is undeniable.
We now have close to 400 likes on FB, and organised our very first open night via FB; 38 drivers came down and tried our facilities; we're now attracting that number on a fortnightly basis.
We run an open profile which I believe means anyone can view it, even non members? Please do try and see for us?
https://www.facebook.com/1066racing
Having said all that I asked Jimmy for a club section on here too, as it's the best source of specialist info in the UK. We've gained one member via Oople, so it's a useful tool too.
We'd love a website for basic info such as dates/contact/location, but doubt we'd have the man hours to add photos/results etc as we do on FB.
In summary; FB a useful tool, but I don't use it for personal use at all.