Cracking the U,S market could make Schumacher a global company, the sales into that country would bring a huge income to them and with that comes more development and greater racing success.
So not having a star U,S driver is a bad business move, to sacrifice a few of the many U,K backed drivers in favour of one U,S ace would make sense as I have heard say almost every man and his dog in the U,K is a team Schumacher sponsored driver.
After all one year with one DB and the KF has proved that quality is better then quantity.
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