It's probably out of the hands of TD now guys - Revell Germany distribute in Europe and in the USA Hobbico (TD owners) likely set the price along with their huge shop Tower Hobbies.
There are a whole load of political reasons things in the USA are cheaper than elsewhere in the world.
Saying all that however - it's still bollocks that the prices can be so wildly different. I talked to an employee of Adobe the other day about the pricing of the Adobe 'Creative Cloud' suite. It's getting on for half price in the USA and there is no distributor, there is nothing like that - it's a digital download product. The Price here I can't afford, the price in the USA I could just about do - so she told me to basically find someone in the USA to pay for me and do it that way. Madness.
Rant over.
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