[neallewis]

Originally Posted by Lonestar

obviously different motors have different resistance... so, to answer your question, yes.

Also different strength rotor magnet, due to varying rotor diameters and magnet properties. Smaller dia is an "rpm" rotor, larger is a torque rotor, which should have a stronger breaking feeling over the different rotor in the same wind can.
Also the winding has many variables which will affect braking differences, as well as manufacturing process that is different between brands.

Fortunately ESC's allow some level of adjustment to get it feeling how you like it.