Ron, I agree that it is not as unique and progressive as one might hope - especially being a newcomer in a class. And sure, Serpent should seriously regret not entering the 1/10 offroad scene a few years back with their brand name on the DEX410...
However, things don't need to be wild, unique and special to become successful. If they've done their homework, most people can squeeze good performance out of the car, it will be easy to work on and tough as nails. For a car suitable for the masses, you need those points. For a car that appeals to the masses, you need those points that make the car unique...
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