Hi all,
It is correct in what's been said, we no longer provide clubs, forums and customers any form of permanent discount.
The reasons behind this are very simple in a business sense but I feel some explanation is required for the customers to understand why we chose to do it.
1. Tighter margins. With some cost prices and RRP's going up, along with a very competitive market we were simply making less on certain products, add a discount to this and it really did make for some very low margins on orders.
2. Already great pricing. We feel that we already have a fantastic pricing structure in place and you'll find it hard not only for us to be beaten on many prices, yes there will always be some cheaper shops but we are typically talking pennies in difference.
3. Our customer service. We take pride in the service we provide and that we've built up over the years, we know that people respect us for it and shop with us based on how we serve them. You'll always hear of bad things, it's inevitable that you will hear of bad stories and unfortunately in this market you always hear more bad than good, this applies to all shops, suppliers and manufacturers...
4. Promotion. We currently do not provide our customers with any form of promotion in the form of stickers, clothing, web graphics e.t.c.. Typically you would expect a discounted customer or club to promote us in some way, we know this is our doing and control and we do aim to change this very soon. This is the point where we may be able to start looking at discounts again.
The future.....
Rather than a permanent discount based on your total spend, we aim to have a reward points system in place where you can build up points and spend them at your own pace. After looking into schemes we feel this is the best option.
I hope this explains to some of you why it's been done and we apologise for any inconvenience caused in the process of us removing discounts.
If you have any questions then please feel free to email (
[email protected]) or call us (0161 654 7850), we really do appreciate feedback and don't mind discussing it if you have something to say, it's what helps us make things better for you!
Many thanks,
Ryan.