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Originally Posted by budfish
If oople has this spam that the ATM company does in what way do they benefit does it steal our emails addresses and then send me dodgy emails about penis enlargements ?
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It's not actual spam as you know it in this case, but spamming websites by sticking links to their website all over the internet where they shouldn't be.
By having lots of links all over the internet Googles servers assume it's a popular/important website so puts it higher up their search results, and most people just look at the first page of results. An SEO consultant is supposed to tweak your website to make it more Google and user friendly so more actual people link to it and Googles search robots recognise the website as more important.
Plenty of dodgy companies that say they can get you to number one on Googles rankings but they just spam websites. For anyone doing a search for "atm company", "mobile atm" or "atm machine", because Google has found lots of links over the internet pointing links connected to those words to ezatms website it gets a high ranking. They do this and Google rates you number one, but then they disappear with your money before Google spots it and moves you to the bottom of the search results.