It's a marmite thing but at the end of the day it might work for some people. To be honest I cant imagine KO announcing it's release if they didn't know or feel it's got a market!
Just think of some of the things that have probably been tested and never seen the public eye.....
For those interested, more photos here:
http://www.robitronic.com/news-reade...ropo-ex-1.html