I recon they have it about right really. I do own a Durango already, I will prob buy one so I have all the new bits , I will just swap bits from my now car to make it how I want it . My car at the mo could do with a few bits to freshen it up / replace worn bits, I think off the top of my head a full set of drive shafts is around £100 so with other bits I will need it's better to buy a new car !
As for some one new to Durango the price is very good which will sway people to buy. They will also be the "bling" bits to add for the people who are into that stuff.
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