Quote:
Originally Posted by DMS Racing
Not sure I understand that last comment to be honest....
The idea of asking the "painters" to go to their local shop to ask for the free paint is to "get them in the shops", the shops surely will only appreciate the extra foot fall from people who "may" not normally come in, in person (maybe they mail order or collect from the local club etc) The aim is that just maybe those people "may" buy some other RC goodies while they are there too......
All the shop has to do in all of this is to make one simple phone call or email (whichever they prefer) to the distributor which takes less then 30 seconds to get some free stock for their customer(s). Simples.....
The idea behind the promotion is meant to achieve three very simple things.
1. Get people going into their most local stores - if they dont already (to support the shops instead of miss them out like so many promotions like this nowadays do)
2. Promote RCS new range of colours in their "Candies" range (to promote the brand)
3. Give the painters out there some FREE paint (since everyone likes something for FREE)
Now if you are saying it is hard to "give somthing away for FREE" then I am still confused since no-one looses out here  |
Thats exactly what I'm saying, you are confused because you are probably one of the more enlightened, proactive, retailers who is able to understand the potential benefits. (Although I don't know what is required of the dealer in order to secure the free product for the end user)
The disappointing take up of this great offer speaks for itself.
I have dealt with the retail leisure/hobby industry for nearly 20 years. You would be surprised how difficult it can be to give things away for free sometimes.
