The price of something isnt the be all and end all of everything. Personally I would rather pay retail and have it on my door step when I need it than have it a £1 or so cheaper and take a week. This industry like many others moves so fast and when stock ages and doesnt sell because its no longer the latest thing the shop owner has to pay for it. Go shop at Asda then at Waitrose and there's your answer. Asda is cheap but Waitrose gives a much better service and they have invested money training their staff how to pack bags etc.
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