I love the way people who have not the slightest clue what they are talking about know everything about this subject.
When was the last time you saw a model shop owner driving around in a huge car, spending all their time on the golf course (or race track) and taking long expensive holidays twice a year - or whatever they would choose to do with a lot of money. No, I've never seem one either. If they were ripping you off, you would surely notice that.
Toyota are the second most profitable car manufacturer in the world, after Porsche. They work on 'double'. Build a car for £5k, wholesale it for £10k, put it in the showroom for £20k. They manage to make a profit of only 7% on sales. Retail, manufacturing, service industry, whatever - profit is small because admin and overheads eat into margins. If your margins don't cover your costs, and generate enough profit to invest in the future of the business, you won't be around for long!
DMS clearly know how to do that, because they've been around for ages. Only time will tell if JE or Rossmod stay around for as long as that. It's called a free market economy, the basic rule of which is 'caveat emptor' - let the buyer beware!
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