Also consider a couple of points,
Shop a buys 10 kits for £50 and puts on sale for £100 when the shop sells 5 kits they have broken even and can pay the supplier when they sell the 6th they have made some profit so can pay a few bills. If they only sell 5 they make nothing regardless of the level of mark up. Thats why business does not call this gap between cost of purchase and sale price PROFIT because it isn't, its actually MARGIN. Also consider that so many people expect stock to be available so how much of that money then gets used to restock the kits.
I would guess the margin on spares is a little bigger mostly to cover for the fact that so much of that stock is dead and sits there costing money and generating no profit yet we all want them in 24 hours.....
Suppliers in the UK often offer volume discounts which helps margin but means you need to sell more. This is one reason why shops have differant prices.
I have a product in my shop that i sell for £85 if i order 100 they cost me £25. If i order 1 at a time they cost me £67. So if you have ever wondered why your local shop takes time to order from a supplier it may be so they can hit a discount threshold so they can actually make some money from you.
Retail is far more complex than many people believe
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