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Old 21-12-2010
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Lonestar Lonestar is offline
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JQ - you're a natural-born marketeer. The name of the car, with caps letters and all, with that trick coming over and over again all over the internet and being rehashed to death, is a stroke of genius that built crazy awareness. The few months before the release saw the best guerilla-marketing campaing in RC ever, a real 2.0 campaign. Your thread on RCtech received an absolutely insane amount of followers and you animated it nicely. Your well-publicized trips to the US gained you instant visibility on the US market, which is key to success ("THEpunt" thing was awesome). The product teasing was perfectly executed. Teaming with Amain for US distribution was again pure genius as they're the only who can give you such reach from scratch (then again Bennet is likely not leaving you with much left, financially speaking - distribution has a cost...). What you've achieved, commercially, is unbelievable... you deserve massive success for that, no doubt. It took almost 10yrs to Strenge to do what you've done in one.

Now, again, I don't want to be seen as the party-pooper who bashes the product, because this isn't my intent... but I am still failing to see how it can handle that differently from the other top-contenders, as, well, it uses the same technical choices and architecture that have been the rules in the hobby for about 15 years now, and that top-level companies have spent ages refining and fine-tuning. People now have very high expectations about your product based on the pre-launch marketing - we'll judge it on the track

I wish you a genuine Good luck,
Paul
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