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Old 20-12-2010
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Quote:
Originally Posted by Lonestar View Post

This is probably the highest ROI campaign in RC ever, as he's managed to make people believe that different go-to-market strategy can only mean his car is better

Paul
i'm pretty sure there's been no smoke & mirrors, hypnotism or even Jedi mind tricks to fool anybody into thinking THE car is anything it isn't

what you have had is a never seen before transparency. with information about why certain design elements of THE car have been done in a certain way, or not. plus some insight into the thought processes behind those decisions.
you interpret that information as you see it based on your thinking & then YOU decide yourself if you want to buy into the concept

if anything you'd be making an "informed" decision based on real technical information rather than just believing traditional marketing hype with slogans like "aerospace alloy chassis" or "new & improved geometry" & phrases like "fast enough to win the world championship" etc


oh one last thing.........This is THE car you are looking for...
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