Wire as instructions (A to A, B to B, C to C), set Ch2 on the transmitter to normal, do the first-time-setup on the ESC again. Then if it runs backwards, mount the motor to the other side of the pod.
Some transmitters have a 70/30 split on the throttle travel, so if the ESC has been setup for 70% forwards, swapping the stick direction will change that 30% forwards.
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