The only issue that I can see with numerous soft launches is that it dilutes the impact.
Having attended the BTCC "launch" meeting it didnt seem to be any more than a club meeting.
They do have a VIP launch party planned though in September. One of the things I would consider is managing expectations. Anyone who looks at the website
http://www.moto-arena.co.uk/ will have a perception of the venue that is very different to the reality. Now it is built maybe phot's would be better than artists impressions.
That's a shame as the reality is far and away the best in the UK for an indoor track.
Good to see that they have representation on here now. Hopefully it can become a positive experience and MA understand we all want them to succeed.
The concerns over business taking the larger meetings away from clubs will always prevail but MA seem to be working closely with MK. I'm sure between them they can ensure that clubs still benefit when STCC, BRCA Nationals, BTCC, SLCC, SPC etc include them in next years programme.
As i've said before the thought of the first few meetings of the year being indoors is a major positive. It worked well at Ardent with the SPC starting with an indoor meeting (the biggest attendance of the series IIRC).