Now gentlemen, let's think this through. We promise you and our dealers that you can get all our new products more quickly from them than from our web site. Therefore, we've got to ship to D.M.S. first. A few days after that we ship to dealers in other countries. That way the fine U.K. model shops who purchase from D.M.S. have our new parts at the same time as dealers in other countries.
Then we announce the products and put them on our web site.
Now let's look at what happens if we tell you what's coming before D.M.S. has been shipped. You start calling your local model shop wanting the new parts. They call Darren. All day long they call Darren. Hundreds of calls each day.
Soon Darren is mad at me because there are so many calls he can't get any work done, he's losing his hearing from the loud phone calls, and now he must work after hours to catch up. He can't help his wife with their little son at bedtime because he's still slaving away in the shop with only one tiny low-wattage light on in the back so those showing up after hours demanding the new X Factory parts don't know he's there.
Next thing you know it's midnight and there's a mob of screaming deprived X Factory Family outside and Darren can't get out. Police are called. His wife, very angry, goes to bed without him, and they get a divorce. Darren stops eating his wife's great cooking and loses weight and has to re-design the D.M.S. logo, which costs so much money that between logo expense and the divorce settlement he goes broke and closes the shop.
Now is that what you want???
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