I would say that for magazines it must be pretty tough these days, with websites, etc. all throwing info about new products and things freely out there then it does mean they have to try to compete in a way or find a new slant on things. I personally think that Matt's angle on it is likely to be a good view, websites for quick snippets and then mags for in depth reviews and long term tests, race report round-ups, etc.
Some tried the new online magazine formats, IDM I believe it's termed but this blend of the two I'm not sure really works, personally speaking. It's neither the quick web based snippet we all enjoy, or the magazine that we all like to pick up and have a read through at a convenient moment.
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