WE have never printed manuals ourselves -- always use a local print shop. Switched about 18 months ago to a new, very good and efficient place. Their first work was the 60 & Squared manuals and box labels.
There are a number of things we never thought we would become when we started this business, and one of them was to become a publisher! We print thousands of pages with every order to get best pricing.
Even so, the printed manual will be the fourth most costly item in the box...
Yes, we are trying to save money, to earn a decent profit with the lowest possible retail price. CD manuals will save a bunch, and we know the images will be better there.
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