[Darren Boyle]

At the end of the day, the individual price is up to each shop. Some feel they have to be cheapest by every last penny, no matter what to get the sale and other stores will still some a few at FULL RRP. We try to give a price that is fair, represents good value for the customers and a price that ensures we will continue to be around in the industry to support what we have sold. It is no good giving stuff away for no profit since you wont have a shop around to supply you for very long.

As several have said in the thread already, it is not all about price.. take Hamleys in London as an example, they sell more Tamiya cars in a week than most shops do in a year, have you seen their prices?? Thats how they are one of the largest toy shops in the world!