Thing is, whislt Jim funds his reveiws, then he is free to give a definitive reveiw and un-biased. If companies thought there was a chance of having a reveiw that wasn't complementary, then I think they would rather stay with the mags.
A company that will give Jim stuff to do an honest reveiw is brave, but I also think, it would work in their favour, as they could go back, improve and come back for an update.
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