Its not about being on top, its about selling cars. Even Associated don't care about winning that much! But a successful car sells, so they need to keep being successful.
Still, like the Durango, I doubt AE would actually release the car until the B44 is completely outclassed. Remember it took them years to replace the gold pan RC10 even though the '89 Stealth car was radically different.
More likely they would keep developing the new car until they actually need it.
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