Oh Mark, you are kidding, aren't you? You are telling me you have NEVER, EVER, said anything to a customer that might not have been totally right in order to ensure that you, your boss or your firm don't look like fools, or worse yet aren't seen to have done a perfect job? And, of course, you've NEVER, EVER, done that on the track to explain away some incident or other in an important race?
I know I have done both the above, with the advantage that my conversations weren't recorded, and my actions weren't on video. You can call it cheating if you like, but whatever you call it, it is a reaction that we have all either been tempted to put into practice, or have put into practice. Just because they are rich people doesn't make them any less human than we are.
They tried to get an advantage, they failed. S**t happens. It isn't cheating in my view - it's stupidity. There is a recording of your conversation and a video of the incident and you try to tell them something that didn't happen? Cheats? - idiots more like!