I think a bigger online presence would be good, as was mentioned quality videos of the racing online easily accessed, Lots of photographs and in general just raise the public exposure of it.
TV spots for the national series would be good but quite how to go about that I'm not sure but if you had some good videos done up with good close racing cut well together with a commentary reel over the top and graphics showing the race car positons and basically more professional style cover. Then it couldn't hurt when trying to drum up some interest if you can show them that it can be a spectator sport and isn't just people playing with toy cars around a field.
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