One thing that would me off a particular car/truck is a lack of information/enthusiasm from the manufacturers or distributors. If they can't be bothered to update their websites to inform owners of new products and upgrades, what does that say about their attitude to the product.
I also check the availability of spares before buying. If I am going to have to scour the web for the simplest of replacements, I will steer clear. That said, I do try to show support for the little guy and the underdog.
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