There is serious money in advertising if you chase up the right people and sort it out.
Locking anything out to paid members is a MASSIVE turn-off and totally against what most people expect with the web. I think if there is paid subscription it should only enhance existing options - not remove others. As people said, bigger PM inbox, perhaps something fancy under their avatar and maybe remove adverts for people that subscribe. Anything locked out would be rubbish though I think.
And also, as someone kind of touched on (t shirts) some products would be dead cool. Stickers, t-shirts etc etc
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Jason Moller
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