Doughty's Right On
The one trait we value more than any other in a driver is that he be a mature adult. Most important is that a driver represents every sponsor well to the public, and I'm pleased to see Tom make an honest announcement. Yardy demonstrates understanding of reality, and shows loyalty to those who have worked hard with and for him. Good for you, Tom!
As Chris says, this is what separates the top drivers.
Like all manufacturers, we receive many inquiries regarding sponsorship. Those sending E-mails often fail to realize that companies are more interested in how a driver will represent their product, the impact the driver will have on sales, than on whether or not he wins races. Winning races is good, the real goal is winning hearts.
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