I agree, but for a lot of people, the way it is seen, it is an unnecesary use (who needs a holiday). We all know, that things got to change, but it has to be a global change, there isn't much point me driving more economicaly (except for my wallet) when the East is piling out the pollution.
I think, if the governments stopped hitting people with taxes, and started awarding with discounts, people would be far more willing to reduce their impact on the enviroment, and that goes from waste recycling, to energy saving in the house/car/work.
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