In my eyes a company has benefits by sponsering 2 kinds of drivers
1) top drivers, every 4wd company wants them, and look how many 4wd cars there are... Most of them do their job great and support the car. But you don't see them alot on the internet.
2) enthousiastic, social drivers who attend many race meetings and who support the car maybe more than a A-driver (on the internet and on the track). Their minus side is that they aren't top drivers and don't know as much about racing/setups as A-drivers do.
of course there are variations, there are A-drivers who know 'nothing' about setups but drive like a god and there are people who are technically good but don't drive very good.
So what team Xtreme has done is go for option 2, give people a 'trade' sponsership, and let them race their car, support it, help other people, learn about predators and their specific setups. etc etc
If that specific driver progresses well he will still be sponsered the year after and might get a bigger contract. If the driver doesn't support his product he won't have his contract the next season.
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